KNOW ABOUT YOKOHAMA MALAYSIA
SINCE 1917
At Yokohama, we have been dedicated to the advancement of tire design and development since day one of our founding in 1917. We were the first Japanese tire manufacturer to be granted ISO9001 certification in recognition of a quality-assurance model-company in design, development, manufacture installation, and related services.
TECHNOLOGY & INNOVATION
The Yokohama Rubber Co., Ltd. setup Yokohama Tyre Sales Malaysia Sdn. Bhd. on January 1, 2022, as a joint venture with YHI International Limited (YHI), the exclusive distributor of YOKOHAMA tires in Southeast Asia, and its subsidiary YHI (Malaysia) Sdn. Bhd. (YHIM).
GUIDING PRINCIPLES
MISSION
At Yokohama, we have been dedicated to the advancement of tire design and development since day one of our founding in 1917. We were the first Japanese tire manufacturer to be granted ISO9001 certification in recognition of a quality-assurance model-company in design, development, manufacture installation, and related services.
VISION
We care for our employees, customers, and communities. We’re aligned on a standard of excellence, which drives us to empower our people, build genuine relationships, deliver on commitments, and ultimately exceed our customers’ needs with unmatched value.
VALUES
We are team-oriented, trusted, accountable, adaptive, empowered, inclusive, innovative, inspired and passionate.
GROWING MARKET
Malaysia is one of the largest and fastest growing markets for automotive products in the ASEAN region, which Yokohama Rubber regards as a key regional market. The new joint venture will bring together YHIM’s broad sales network and strong track record in the local market with Yokohama Rubber’s global marketing strategies and extensive tire brand lineup to further expand Yokohama Rubber’s local market share by capturing tire replacement demand while also establishing a foundation for further growth in the expanding Malaysian market.
ENVIRONMENTAL
HEALTH
Each tire we make and every manufacturing plant they’re made in is designed to create as little impact on the environment as possible. That’s why every Yokohama tire is built to perform around these four key environmental criteria: global warming prevention, resource recycling, resource saving, and safety & comfort.
SUSTAINABILITY
Yokohama Rubber was named to the 2019 Climate Change A list by CDP, a global environmental impact non-profit organization that aims to promote the realization of a sustainable economy.
ENVIRONMENTAL IMPACT
89.9%
of our products meet the standards for minimizing environmental impact.
GREENHOUSE GAS EMISSIONS
50%
reduction in total greenhouse gas emissions (as compared to 2005) in the value chain by 2050.
CARBON OFFSET
1.3M
trees planted at production and sales locations globally by 2020.
ENVIRONMENTAL SUSTAINABILITY
100%
committed to eco-friendly products and manufacturing plants.